Music Magazine Publishing Research


Another important area that has to be researched is the publishers of the music magazines. Music magazines are a public relations way of getting music news to the public. The music news is typical to the target audience and attracts audience through the language (researched earlier on) and the type of news it is. For example, a rock and heavy metal magazine such as Kerrang would typically not get attraction by using Katie Melua as a main news theme as her genre of music is blues and jazz. Therefore, marketing of these magazines is very important making publication very profitable.

Magazines such as MOJO, Q and KERRANG! are all published by media group Bauer. The Bauer Publishing Group has grown into a worldwide publishing and media company. The Bauer Publishing Group comprises 282 magazines worldwide in 15 countries, as well as TV and radio stations. Bauer started in the UK with the launch of Bella magazine in 1987 and as H Bauer Publishing became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008 to become the UK's biggest publishing group. 
 (please press here to view webpage on the company) 


However, these magazines are priced at different prices; MOJO being roughly  £3.95, Kerrang! at £2.20 and Q at £3.90. These different prices would reflect the content within the magazine and how much you recieve.